The Happy Agent is a must-read for anyone contemplating a realty career and the perfect antidote for agents seeking a more productive, less stressful direction for their realty business.
It’s also intended as an insightful resource for consumers curious about the ins and outs of buying and selling real estate, with or without the guidance of a professional real estate agent.
If you own a home - whether freehold or condominium - and intend to sell it one day, or plan to buy one in a city, suburban or rural area, or you want to buy land and build a custom home, the information provided in this book will prepare you for the experience. It will help you understand the sometimes complex process involved. Anxious decisions will become informed decisions.
As a veteran broker, now retired after nearly 44 years, I've created what I believe to be an easy-read digest of the extensive experience, knowledge and philosophy that blessed me with a long and rewarding career in a business that notably decries a high attrition rate. Discover immediately implementable step-by-step marketing and presentation protocols and principled smart tools, and get answers to popular questions such as:
How to move from the low-production majority to high-producer minority
How to improve your prospect-to-client conversion ratio
How to build the much coveted practice of returning clients and referrals
How to gently and ethically close a client – at the right moment
How to stop spending a king’s ransom in advertising and increase net income
How to harmonize your business, personal and family life
And much, much more
Sensitively written with wit and a pinch of whimsy, this part monograph, personal memoir and philosophical essay applies a few concepts supported by forward-thinking leaders in the fields of communication, philosophy, psychology, spirituality and quantum physics.
Sprinkled throughout, readers will find personal life stories and controversial social-political commentaries on the current state of our industry and what may be in store for us. It’s designed, not as an exhaustive life treatise, however, but merely as a guiding compass, an overture, a whetting of your appetite to delve further into the examination of self and the wonderful mysteries of life. The Happy Agent may nudge you down a new path of self-discovery towards the achievement of a thriving, sustainable, organically-driven practice and an enriched life of love, joy and abundance.
If your heart is open, if your mind’s door is unbolted and slightly ajar, get ready for a sliver of light to penetrate that crack. If you glean just one new idea – just one – from The Happy Agent, then I respectfully suggest that your investment of a pittance of your money and time will have been a judicious one.
By being skillful in your endeavour and loving yourself, your life and how you spend it, every new day will begin with a spring in your step. It’s my hope that you undergo a paradigm shift, a gradual metamorphosis wherein your attitude about life in general – and business in particular – rallies to the point where you become a “people magnet”, empowered to enlarge your sphere of influence, along with your income. I pray you join the ranks of a growing body of happier people who share the belief in a kinder, more loving and compassionate world.
“In his remarkably ingenious book, Ross shares a collection of lessons that will sharpen your skills and set you on the right path in your real estate career. It is an impressive resource that helps you execute your career goals while not losing your sense of self. Highly recommended as a beneficial learning tool for all those looking to balance their careers and personal lives.” Fedele Colucci, Broker of Record, iPro Realty Ltd.
"An inspiring and candid tale of one man's journey to success as a real estate agent and achieving inner freedom. This book is sure to ignite the passion and holds the key to unlocking the power that lies within us all." Gina Ceci, Real Estate Lawyer
“Very smooth and therapeutic read. I found myself reflecting on how the philosophies shared in The Happy Agent could be applied to enhance my own business and personal life. A great way to give your career a check-up from the neck up. A must read for new and experienced agents alike!” Rui Alves, Broker/Manager iPro Realty Ltd.
Ross Wilson‘s first inclination to write emerged at the tender age of 10 when he penned a little boy’s adventure story. To him, it was exciting stuff. But it was a decade later before his skills were officially recognized when, while attending Sheridan College, he was awarded the Archdeacon W.P. Robertson Prize in English. Since then, he has contributed to magazines and Real Estate Monthly (REM), a national trade newspaper, and enjoyed a sojourn as a columnist with a small town newspaper.
After studying business at what is now Ryerson University and a stint in the new home industry, he entered the resale realty business. Forty-four years later, he can boast a career that encompassed a highly productive referral sales practice and extensive experience as a brokerage owner, manager, trainer and mentor.
It’s been said that those who can’t do, teach. During a tumultuous life mixed with both personal adversity and much reward, this quiet introvert did it. It’s also been said that a writer should write what they know. As a former full-time realty practitioner, an ardent reader and life-long student in the field, he certainly knows the real estate business.
He now lives a peaceful life, which includes traveling the waterways of Ontario and beyond on his boat, New Haven.