How Do I Go About
Finding a REALTOR?

Finding a REALTOR® is not difficult; they're everywhere.

But in a sea of agents that all look the same, finding a REALTOR®, one in whom you can safely place your trust, who combines thorough market knowledge with intelligent experience, who speaks candidly without the fear of losing your business and whose personality gels with your own?

Finding a real estate agent just right for you can be a daunting task.

And by the way; if you think hiring a professional is expensive, wait until you hire an amateur!

You might be successful finding a REALTOR® by calling one of several local real estate brokerages and asking for the duty agent. Since most experienced agents are often busy serving clients, they sometimes refuse office duty time. Thus, many duty agents are newer. I call this method of choosing a REALTOR®. I know, I know, everybody needs to start somewhere, but do you want them to 'cut their teeth' serving your important real estate needs?

Or you could surf the internet in an attempt to find a REALTOR® in your local area, but there are countless websites.

Or you could visit the various brokerage corporate websites and peruse all the pretty agent photos. After investing tons of time surfing, you could hire a pretty face or find a real estate agent who boasts about all their sales. Click here to search active listings in Canada, or here for the American MLS® system, where you might luck out.

Or you could call the agent with the most lawn signs in your neighbourhood. This may not be a bad idea. But then again, that agent may prefer to list and not personally work with buyers. They may limit their service to listing your home and wait for another agent to sell it. 

You could respond to the endless stream of junk mail appearing weekly in your mailbox (ugh). 

Or you could surf Realtor social media accounts and find one that speaks to you. Some Realtors post a lot of property sale posts - Just Listed, Just Sold - but you will find some that post video and content that allows you to get a sense of who they are and how they work.  This can actually be helpful. 

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Or you could minimize the gamble by asking a friend, family member, business associate or trustworthy neighbour for a recommendation. This method of finding a REALTOR® is less risky. Your friend may have already undergone the complicated and time-consuming process of interviewing and finding a REALTOR®. They may have even received a positive recommendation from someone they trust, and enjoyed good results.

A referral from a Trusted Source is by far the best way of finding a REALTOR®.

Or you could contact me.

If you're considering buying or selling real property in southern Ontario, whether city, suburban, condominium or freehold, rural or recreational real estate, residential, commercial or industrial, I may be able to help you find a good real estate agent. Anyone I recommend will be pre-screened, so you'll not have to worry about the quality of service.

The problem with placing your trust in an agent that didn't come recommended is that the agent may deem it necessary to close you on listing with them or press you to buy through them before you wander to another agent. They may suggest a higher list price for your home just to win the listing, only to call a couple of weeks later to recommend a significant price reduction.

What you want is Good, Honest Advice from an agent who puts your interest ahead of their own. No Pressure.

Take a moment to complete the contact form and I'll reply and help you through the very important process of finding a REALTOR®. You'll not regret placing your trust in me. I promise.


If you're interested in learning more about selling your own property - including privately - check out my book The Happy Agent. Learn how to effectively prepare your home for market, how to advertise, how to handle showings and open houses like a pro, how to successfully negotiate an offer, and when it's time to throw in the towel and hire a professional.

When you consider the huge potential savings in real estate commission, a small investment of your time and a pittance of your money could save you thousands. At the very least, you'll be encouraged to try it alone for awhile. Remember - knowledge is power.

Available virtually everywhere print and e-books are sold.


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