Home Buyer

Are you a home buyer, working without a real estate agent and seeking home buying tips for city, suburban or rural real estate?  Maybe you want to learn more about the art of offer negotiation, with or without the services of a qualified agent, or how to compete in a bidding war? Maybe you want information on home buying basics and where to begin the journey toward home ownership? Or are you a ...

Home Seller

... hoping to sell your own home without a real estate agent and seeking practical advice on how to go about it, including how to effectively prepare your home for sale and maximize its market value. Or are you interested in tips on how to deal directly with a buyer prospect during a private sale attempt, or for that matter, during a listing with a Realtor? Or do you just want to know how to hire a good ...

Real Estate Agent

Are you already a practicing real estate agent or planning a career in the industry? Are you seeking practical sales training and marketing ideas? In any case,  you've arrived at the right place.

This site is growing in leaps and bounds. Every month, many thousands of Canadian and American consumers (as well as guests from around the globe) visit regularly in their quest for information about a popular topic that interests people everywhere - buying and selling real property


This Realty Guide provides some great ideas for consumers planning to change homes, whether first time buyers or seasoned homeowners. It answers many common questions and explains procedures and terminology used by real estate agents, banks, mortgage brokers and lawyers, including some terms you may not even have thought of yet.

The real estate business is not, as commonly thought, about buying and selling sticks and bricks. It's a people business. It's all about effective human communication. And no matter who you are or whatever the reason for your visit here, whether buyer, seller or agent, fundamental communication skills and techniques that prove effective in the Canadian market will be just as effective ...

Wherever You Are In The World

It's all about people.

If you're planning to buy a home, check out the Real Estate Council of Ontario (RECO) website for general information about home buying. Or if a sale is in your near future, here's RECO's site. And here's their page on the subject of working with a Realtor.

The steps involved in, for example, how to effectively prepare a home for market, how to negotiate a home purchase or sale, how to handle a buyer bidding war, how to buy a condominium, how to advertise, what to look for in a country property, whether to buy resale or brand new from a builder - and how to choose and work with an agent - are pretty much universal. 

Though some of the specific legal technicalities or traditional protocol may differ somewhat in another Canadian province, the United States or another country, you'll find some great general marketing, negotiation and closing skills and techniques on this site. You'll find more info still in the book, The Happy Agent written by my dad, Ross Wilson. On this site, you'll also find links to valuable resource websites that may apply to your own situation, or help you find its counterpart in your own province or country.

While exploring this website, if you're unable to find an answer to your particular question, check out the friendly community forums. For example, the topic of this one is private home sales. Others are sprinkled around the site and more forums on other topics are planned for the near future. Or you can contact me directly with your question or concern. I am happy to help.

If you're a home buyer or home seller interested in learning how to buy and sell real estate or how to work with a real estate agent, I hope you'll find this website a highly valuable resource and save it as a favourite so you can easily return to again and again. 

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For the enthusiastic home seller or home buyer who is seeking more in-depth guidance, I invite you to explore Ross Wilson's book The Happy Agent, available through this site, in either print or e-book format.

Or if you're considering a real estate career and are curious about the path to becoming a successful REALTOR® and building a sustainable realty practice from day one, you'll find the book of effective, ethical selling skills, simple techniques, protocols and general industry information.

As a 42+ year professional REALTOR® who has been there and done that, Ross shares his extensive knowledge, experience, techniques, philosophies and personal anecdotes accumulated throughout a successful career in sales, management, brokerage ownership, training and individual mentoring. He definitely put his heart in it.

Whether new, a relative beginner or a veteran real estate agent of many years, the smart tools described in The Happy Agent will help you on your quest to succeed in a highly competitive business.

Learn how to increase your net income, avoid enslavement to the business and enjoy a harmonious lifestyle of joy and abundance.

If you're an experienced real estate agent, don't think for a moment that you know it all; Ross admits he doesn't, though he's been around a block or two. Throughout his career, during which he was consistently a top producer - virtually from day one - he was always growing, not only from reading and participating in training seminars, but from his peers. He learned a lot about what to do, and importantly, what not to do.

The Happy Agent was written for you, as well as curious and ambitious consumers interested in learning how to do it themselves, and do it well. With a tiny investment of time and money, consumers who opt to go it alone without an agent can expand their knowledge and improve their chances of achieving their goal by delving further into and understanding the sometimes complicated process of buying and selling real estate. 

Available virtually everywhere print and e-books are sold.

Ross' second book, designed as a 'For Sale by Owner Guide', The Happy Home Seller is a must-read for anyone contemplating a private or brokerage-facilitated sale of their city, suburban or rural home or condo. An insightful resource for consumers curious about the ins and outs of selling real property, this book is your personal expert guide through a risky and what can sometimes be a complex process. Though written by a veteran Canadian real estate broker, the fundamental principles described are applicable virtually anywhere in the civilized world. It’s all about human relationships. 

Available virtually everywhere print and e-books are sold.


Thanks for being here. I hope you find the knowledge that my dad and I have shared with you helpful and that you'll come back regularly. My dad has decided to step away from this site and move on to fully embracing and enjoying retired life, but I will continue to share with you the valuable experience I have gained during my long real estate career in Toronto, Hamilton and now London Ontario. There will be changes to the site and more informative content added in the coming months, so please check back often!


Melanie WilsonReal Estate Salesperson 2003-present

Keller Williams Lifestyles Realty

100 Consumers Rd West, London ON


Broker (Retired) 
years active: 1974-2018

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