What is MLS Canada?


You've decided to try to sell your own home without MLS Canada and the guidance of a professional REALTOR®. And you've thoroughly digested the information available on this website. This choice is probably based solely upon not wanting to pay a commission. Well, considering the possible substantial savings of commission, I suppose it's worth a try.

Your property is properly prepared and you believe you possess the skills necessary for a successful marketing and sale. After all, how difficult could it be. Right?

Where do you begin?

Years ago, it was simpler. You just placed an ad in the real estate advertising section of your local newspaper and created a 'for sale' sign for the lawn with your home and/or business phone numbers affixed for all to see.

These days, it's quite different. You can still try the newspaper method, but the vast majority of buyers begin their home search on ...

The Internet

Therefore, to achieve a successful sale in the shortest time period, that's where your property must be advertised. You need the mass exposure offered by ...

MLS Canada or America

In a seller's market, the chances of a successful private sale are somewhat better. But in a more balanced or buyer's market with goodly supply of active listings and a scarcity of eager buyers, the odds are poorer.

You could also try a 'home for sale by owner' company. Along with providing basic information, they usually have their own marketing website. But they lack the huge traffic volume of the Multiple Listing Service® provided by members of the Canadian Real Estate Association (CREA) in Canada and National Association of Realtors (NAR) in the USA.

For maximum exposure, you really need the MLS online system REALTOR.ca for MLS Canada and REALTOR.com for the Multiple Listing Service in America.

You could go the route of a discount brokerage who'll accept your listing for a flat fee or low percentage and upload your listing to MLS Canada. But you'll still likely have to pay a competitive commission to a buyer brokerage.

Most buyers hire an agent to help them find and negotiate an Agreement of Purchase and Sale. Because the seller typically pays the commission, the buyer receives the numerous benefits of their professional service, including guidance and protection ...

Free of Charge

Thus, why wouldn't they have their own agent?

Or you can hire a full service brokerage who'll help throughout the entire process. Your agent will perform an initial evaluation, make themselves regularly available for ongoing consultations, advise how to prepare your home for market, promote the property through various means and negotiate any offers that may be registered.

With an agent, you'll also usually enjoy the benefit of your property being exposed on both the corporate and individual REALTOR®'s website.

The absolute best medium for real estate advertising? MLS online.


If you're interested in a definitive guide to selling and buying real estate (including maybe changing your life), whether privately or with the guidance of a qualified realty agent, check out my book The Happy Agent. It's chock full of marketing tips, techniques and advice, including sections on selling privately, open houses, advertising, negotiating and more that could make the difference between attempting to sell privately and actually creating a successful sale. It also includes techniques involved in searching for and negotiating to purchase real estate that I learned and practiced during my successful 4 decade realty career.

A small investment of your time and a pittance of your money could conceivably save you thousands of dollars and a ton of heartache, and help you trade in real estate like a pro. Remember - knowledge is power.

Available virtually everywhere print and e-books are sold.


MLS® and Multiple Listing Service® are registered trade marks of the Canadian Real Estate Association and the National Association of Realtors.


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The Happy Agent:
Finding Harmony with a Thriving Realty Career
and an Enriched Personal Life


A must-read for anyone contemplating a realty career and the perfect antidote for agents seeking a more productive, less stressful direction for their own realty business.


It’s also designed as an insightful resource for home buyers and sellers curious about the ins and outs of buying and selling real estate.


"An inspiring and candid tale of one man's journey to success as a real estate agent and achieving inner freedom.  This book is sure to ignite the passion and holds the key to unlocking the power  that lies within us all." Gina Ceci, Real Estate Lawyer