Real Estate Agents
Home Buyers and Sellers

Real Estate Agents

Are you a real estate agent or planning a career in the business, and searching for practical sales training and marketing ideas or a ...

Home Buyer

... seeking home buying tips for city, suburban or rural real estate or a ...

Home Seller

... wanting to sell your own home and seeking practical advice on how to go about it, including dealing directly with a buyer prospect or for that matter, a realty agent, commonly referred to as a Realtor?

This Realty Guide will provide some great ideas and answer many of your questions, including some you may not even have thought of yet. Keep in mind that the real estate business is not, as commonly thought, about buying and selling sticks and bricks. It's a people business. It's all about human communication. Thus, whether buyer, seller or agent, the fundamental communication skills and techniques that prove effective in the Canadian market will be just as effective ...

Wherever You Are In The World

My market area is south-central Ontario, Canada, but the steps involved in, for example, how to effectively prepare a home for market, how to negotiate a home purchase or sale, how to handle a buyer bidding war, how to buy a condominium, how to advertise or what to look for in a country property - and how to work with an agent - are universal.

If you're in another Canadian province, the United States or another country,  though some of the specific technicalities may differ, you'll find great general marketing, negotiation and closing skills and techniques. You'll also find links to valuable resource websites that may apply to your personal situation. And for the enthusiast who seeks more in-depth guidance - including a little life coaching - I invite you to explore my book The Happy Agent.

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With a small investment of time and money, consumers who opt to go it alone without an agent can expand their knowledge and improve their chances of achieving their goal by delving further into and understanding the process of buying and selling real estate. Amongst many other topics covered, sellers can learn how to obtain a higher price and buyers how to negotiate more effectively.

As a 40+ year professional REALTOR® who has been there and done that, I share my extensive knowledge, experience, techniques and anecdotes accumulated throughout a successful career in sales, management, brokerage ownership, training and individual mentoring.

Available virtually everywhere print and e-books are sold.

If you're considering a real estate career and are curious about the important groundwork necessary to become a realtor and build a sustainable realty practice, you'll find this site - and particularly my book - a treasure-trove of effective, ethical selling skills, simple techniques, protocols and general industry information.

Whether new, a relative beginner or a veteran agent of many years, the information, techniques and smart tools found in The Happy Agent will help anyone on their quest in a highly competitive business which notably decries an exceptionally high attrition rate. Learn how to build a sustainable career, increase your net income and still enjoy a personal, harmonious lifestyle of joy and abundance.

If you're an experienced real estate agent, don't think for a moment that you know it all; I admit I don't. Throughout my career, during which I was consistently in the upper production echelon - virtually from day one - I was always growing, not only from reading and participating in training seminars, but from my peers. I beg you not to allow your ego to make your choice whether to open your mind to the possibility of picking up a few new ideas that could conceivably enhance your practice. The Happy Agent was written for you.

A home buyer or home seller interested in learning how to buy and sell real estate or how to work with a real estate agent will find this website a treasure trove - my book even more so. If you have a unique question or concern that's not addressed, Contact Me and I'll do my best to help.

If you're in Toronto or the GTA, including Peel, Halton, York, Simcoe and surrounding areas in southern Ontario, I may be able to serve as your personal real estate agent and guide.

A philosophy that has served me very well throughout my career is this:

Client Interests First

I invite you to get a cup of tea and visit awhile. Begin your personal exploration of my continually evolving knowledge-based website. If you glean only one idea - just one - from reading my book or exploring this site, then all my efforts over the years in its creation will have proven gratifyingly fruitful.


Ross Wilson, Broker

A Real Estate Practitioner Since 1974

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This knowledge-based site is a work in progress and is always being upgraded. Please visit regularly for new information.

No part of the information provided on this site may be reproduced or utilized in any form or by any means, electronic or mechanical, including copying, recording or by any information storage and retrieval system, without specific written permission from the author. While every attempt has been made to provide accurate and current information, due to the constantly changing nature of our industry, I cannot guarantee the accuracy, completeness or timeliness of any information provided. All information offered is not to be construed as legal or financial advice. Seek skilled guidance from an appropriate professional since all editorial comments herein are merely my personal opinion. I mean no offence to any particular person, group or association and apologize if they happen to find any of my comments offensive.

Available virtually everywhere print and e-books are sold.
Purchase Here

Training 101 completed? Here’s Class 102

The Happy Agent:
Finding Harmony with a Thriving Realty Career
and an Enriched Personal Life

A must-read for anyone contemplating a realty career and the perfect antidote for agents seeking a more productive, less stressful direction for their own realty business.

It’s also designed as an insightful resource for home buyers and sellers curious about the ins and outs of buying and selling real estate.

"An inspiring and candid tale of one man's journey to success as a real estate agent and achieving inner freedom.  This book is sure to ignite the passion and holds the key to unlocking the power  that lies within us all." Gina Ceci, Real Estate Lawyer