Home Buyers and Home Sellers
and Real Estate Agents

Home Buyer

Do you want to know how to hire a good real estate agent? Or are you seeking home buying tips for city, suburban or rural real estate?  Maybe you want to learn more about the art of offer negotiation or how to compete in a bidding war? Or maybe you just want home buying basics and where to begin the journey toward home ownership? Or are you a ...

Home Seller

... hoping to sell your own home and seeking practical advice on how to go about it, including how to effectively prepare your home for sale and maximize its market value. Or are you interested in tips on how to deal directly with a buyer prospect during a private sale attempt, or for that matter, during a listing with a Realtor? If you're a ...

Real Estate Agent

... or planning a career in the business, and searching for practical sales training and marketing ideas, you've arrived at the right place. If you're interested in applying to join my worldwide referral agent network, you'll be interested in knowing that this site is growing in leaps and bounds. Every month, many thousands of Canadian and American consumers, as well as guests from around the globe, visit regularly in their quest for information about buying and selling real property. If your mind is open, there may be something to learn by exploring my site.

This Realty Guide provides some great ideas for consumers planning to change homes, whether first time buyers or seasoned homeowners. It answers many common questions and explains procedures and mysterious real estate terminology, including some terms you may not even have thought of yet. Obviously, we don't know what we don't know. But often ...

We don't know that we don't know.

The real estate business is not, as commonly thought, about buying and selling sticks and bricks. It's a people business. It's all about effective human communication. And no matter who you are or whatever the reason for your visit here, whether buyer, seller or agent, fundamental communication skills and techniques that prove effective in the Canadian market will be just as effective ...

Wherever You Are In The World

It's all about people. Here is a little quiz developed by the Real Estate Council of Ontario (RECO) for buyers and sellers to test their real estate knowledge.

My market area is south-central Ontario, Canada, but the steps involved in, for example, how to effectively prepare a home for market, how to negotiate a home purchase or sale, how to handle a buyer bidding war, how to buy a condominium, how to advertise, what to look for in a country property, whether to buy resale or brand new from a builder - and how to choose and work with an agent - are pretty much universal. Wherever you happen to hang your hat, people are always people.

If you're in another Canadian province, the United States or another country,  though some of the specific technicalities may differ, you'll find some great general marketing, negotiation and closing skills and techniques on this site and/or in my book described later. You'll also find links to valuable resource websites that may apply to your own situation, or help you find its counterpart in your own country.

While exploring this website, if you're unable to find an answer to your particular question, check out the friendly community forums. For example, the topic of this one is private home sales. Others are sprinkled around the site and more forums on other topics are planned for the near future.

If you're a home buyer or home seller interested in learning how to buy and sell real estate or how to work with a real estate agent, I hope you'll find this website a highly valuable resource and save it as a favourite to return to again and again. 

If you're in Toronto or the GTA, including Peel, Halton, York, Simcoe and surrounding areas in south-central Ontario, I may be able to serve as your personal real estate agent and guide. If you have a unique question or concern that I've overlooked, contact me and I'll do my best to help.

If you're a realty agent interested in applying to join my growing referral agent network, contact me to start a qualifying discussion.

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For the enthusiastic home seller or home buyer who is seeking more in-depth guidance - including a little life coaching - I invite you to explore my book The Happy Agent, available through this site by clicking the appropriate link in the left or right column.

Or if you're considering a real estate career and are curious about the fundamentals involved in becoming a successful realtor and building a sustainable realty practice from day one, I believe you'll find my book a treasure-trove of effective, ethical selling skills, simple techniques, protocols and general industry information. I believe you'll not find another real estate guide book like it anywhere.

As a 40+ year professional REALTOR® who has been there and done that, I share my extensive knowledge, experience, techniques, philosophies and personal anecdotes accumulated throughout a successful career in sales, management, brokerage ownership, training and individual mentoring. And I put my heart in it.

Whether new, a relative beginner or a veteran real estate agent of many years, the smart tools described in The Happy Agent will help you on your quest to succeed in a highly competitive business, one which notably decries an exceptionally high attrition rate.

Learn how to increase your net income, avoid enslavement to the business and enjoy a harmonious lifestyle of joy and abundance.

If you're an experienced real estate agent, don't think for a moment that you know it all; I admit I don't. Throughout my career, during which I was consistently in the upper production echelon - virtually from day one - I was always growing, not only from reading and participating in training seminars, but from my peers. I learned a lot about what to do, and importantly, what not to do. I beg you not to allow your ego to make your choice whether to open your mind to the possibility of picking up a few new ideas that could conceivably enhance your practice, if not completely alter your outlook on life.

The Happy Agent was written for you, your real estate agent colleagues as well as curious and  ambitious consumers interested in learning how to do it themselves, and do it well. With a tiny investment of time and money, consumers who opt to go it alone without an agent can expand their knowledge and improve their chances of achieving their goal by delving further into and understanding the sometimes complicated process of buying and selling real estate. 

Available virtually everywhere print and e-books are sold.

Thank you for being my guest. I humbly invite you to get a cup of tea and visit awhile. Begin your personal exploration of my continually evolving knowledge-based website. If you glean only one idea - just one - from reading my book or exploring this site, whether real estate agent or consumer, then all my efforts over the many years invested in their creation will have proven gratifyingly fruitful.

Welcome Home!

Ross Wilson, Broker

A Real Estate Practitioner Since 1974

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Available virtually everywhere print and e-books are sold.

Training 101 completed? Here’s Class 102

The Happy Agent:
Finding Harmony with a Thriving Realty Career
and an Enriched Personal Life

A must-read for anyone contemplating a realty career and the perfect antidote for agents seeking a more productive, less stressful direction for their own realty business.

It’s also designed as an insightful resource for home buyers and sellers curious about the ins and outs of buying and selling real estate.

"An inspiring and candid tale of one man's journey to success as a real estate agent and achieving inner freedom.  This book is sure to ignite the passion and holds the key to unlocking the power  that lies within us all." Gina Ceci, Real Estate Lawyer